When ex-presenter and skilled media skilled Duncan Wright was appointed head of mischief by Paddy Energy’s board in January, he referred to as it a “dream come true.” On the time, Wright took the chance to specific his honor, humbleness, and pleasure to be becoming a member of this massive identify within the playing business.
Solely 4 months after his appointment, the nationwide sports activities journalist with spectacular experience in planning manufacturers determined to step down from his place. Final September, the Irish sportsbook additionally bid farewell to Paul Mallon from the identical place of head of name advertising. Mallon had spent a decade working as an promoting govt for the corporate.
A Brief-Lived Change of Industries
Earlier than becoming a member of the Flutter Leisure model at the start of the yr, Wright was working as a senior soccer and sports activities reporter for The Solar, the favored British tabloid newspaper printed by the Information Group Newspapers. There, he lined soccer information throughout the Premier League, the English Soccer League, and different essential leagues. Earlier than that, he spent greater than six years as a senior sports activities author for the Solar On-line after leaving his place as head of sports activities for KICCA. There, Wright spent his time as a number one liaison with sports activities celebrities, driving content material, placing strategic search engine marketing options into apply, and creating recent digital traits.
Between August 2013 and February 2015, Wright was Categorical Newspapers’ head of sport on-line. His place requested him to supervise the digital sports activities content material for Categorical.co.uk and dailystar.co.uk, the web variations of two essential nationwide newspapers within the UK. Previous to that, he spent seven and a half years as Every day Star’s deputy sports activities editor.
Paddy’s proposal, due to this fact, marked an essential profession change for Wright, propelling him straight into the center of the playing business for the primary time ever. Because the sportsbook’s new head of mischief, Wright’s was requested to assist enhance the prevailing advertising methods. The profession change, nevertheless, didn’t final too lengthy, as Wright left Paddy in April. He instantly accepted a contract media consultancy job and he’s now Press Field PR’s new account director and media liaison.
Wright Is “Very Happy” With His New Job
In accepting the brand new job, Wright joined Ladbrokes’ former press launch head Alex Donohueat who arrange Press Field PR 4 and a half years in the past. The corporate has already collaborated with essential names within the business, together with Stake.com, higher Collective, and Betfair throughout a number of campaigns. One among their most resounding successes was serving to soccer icon Sergio Aguero develop into Stake.com’s model ambassador in February.
Wright expressed his delight to be becoming a member of Alex Donohue and his “glorious crew” on the already respected firm. He added that he was decided to assist develop the corporate and ship much more participating content material.