We sat down with Swintt CCO David Mann to speak about Swintt’s latest launch within the regulated Dutch gaming market, the corporate’s philosophy of driving innovation and creating model new mechanics, and the outlook for regulated markets in Europe and past this yr. David walked us by Swinnt’s constantly-improving portfolio and what goes into crafting player-favorite titles, and never least The Crown slot which is predicted to be a success at Honest Play On line casino within the Netherlands.
Q: Swintt has had a superb product line of titles since its institution, releasing progressive video games like The Crown and Mystic Bear XtraHoldTM in addition to traditional Premium releases reminiscent of Additional Win X, Grasp of Books, and just lately launched Del Fruit and Fortunate Jimmy. Are you able to inform us a bit of about how these video games resonated with audiences and if gamers loved them?
A: Yeah, it’s been a fairly thrilling time for us! Coping with the video games you point out so as, The Crown was clearly the primary piece of branded content material to come back out of our studio and we predict having Vinnie Jones on board for that made an actual impression with gamers.
Mystic Bear XtraHoldTM has additionally been very well-received due to its progressive new XtraHoldTM mechanic. When this characteristic is activated, prize symbols and their values lock in place as a collection of respins are triggered, with this creating doubtlessly big cumulative wins.
Lastly, video games like Additional Win X, Grasp of Books, Del Fruit, and Fortunate Jimmy have proved extremely in style with gamers within the German market, which we’re additionally taking as a very good omen for our Netherlands launch. Based mostly on our analysis, the 2 markets have lots in frequent when it comes to participant preferences, so we’re anticipating our Premium video games to additionally do very well there too.
Q: That’s a fairly good segue to speaking a bit extra concerning the regulated Dutch market and what your expectations are there. Swintt video games at the moment are licensed and able to enter the Netherlands and also you’re simply ready on a number of integrations being finalized earlier than they go dwell. Do you assume Dutch gamers are going to love what they discover?
A: As I touched on on the finish of the earlier reply, the entire market analysis and traits recommend that Dutch gamers have very related tastes to German gamers in the case of slots.
In Germany, our video games are extraordinarily in style as a result of we deliver a whole lot of well-known titles from land-based casinos into the web world. That makes them immediately acquainted to gamers, who’re accustomed to seeing issues like conventional fruit symbols, BAR logos, and liberty bells.
Within the Netherlands, the vary of the land-based slot titles is similar to Germany, and for the reason that regulated on-line gaming is comparatively new, it’s the identical story. Many gamers are already used to the colourful slots with easy sport mechanics that you just’d discover at a land-based on line casino, and that’s precisely the viewers our Premium portfolio of video games caters for. A spread of our video games have a protracted historical past throughout the Dutch land-based market and we’re delighted to see operators to capitalize on this and assist assist each the acquisition and retention of gamers by providing the video games they know, love, and belief. We’re hoping to fulfill these conventional gamers whereas introducing one thing new in our Choose slots as effectively.
Q: By way of attempting one thing new, what’s it that drives your growth philosophy today? Just lately we’ve seen video games with cinematic storylines, video games that introduce new bonus mechanics and video games which are altogether extra conventional. Out of plot, visuals, and gameplay, what would you say is the driving issue when producing a brand new Swintt launch?
A: There’s nobody fundamental focus – I’d say it’s a mixture of all of these issues. After we develop a title, we’re at all times attempting to focus on as broad an viewers as attainable and cater to many several types of gamers. Due to that, we’re consistently experimenting with video games which have totally different themes, volatility ranges and most payouts to see what works greatest.
Normally, we’re simply attempting to ensure that we deliver one thing totally different to the market each time we launch a sport. That’s why the progressive Xtra collection of slots has change into such a giant a part of our model. Inside that, we’ve received XtraWaysTM, XtraLockTM, XtraHoldTM, and XtraStreakTM, every of which supplies a unique gameplay expertise for gamers.
In fact, our upcoming launch, Sweet Gold, will even introduce a variety of latest ideas to gamers. The slot is the primary within the Swintt line-up to make use of a cluster pays mechanic and embody cascading wins. This makes it look and play like a contemporary cellular sport, with an additional degree of engagement being added by the very fact gamers can earn or purchase power-ups to spice up their wins.
To make sure creativity and variety throughout our portfolio we’re additionally onboarding new studio companions below our SwinttStudios mission, the place we work with sport studios who simply need to create wonderful content material and see it dwell throughout the business. Swintt handles the technical help, RGS, compliance, and business parts whereas we let the inventive minds and builders produce the video games.
Q: Together with your whole portfolio of video games about to go dwell within the Netherlands, simply how essential are regulated iGaming markets in Europe to Swintt’s enlargement plans for 2022?
A: Regulated markets – significantly these in Europe – are on the coronary heart of Swintt’s technique going ahead. Our video games at the moment are prepared for the Dutch market and might be making their on-line debut very shortly, however we’re not stopping there. We’re already wanting into buying certificates for Lithuania and licenses for each the UK and Romania, and we anticipate to have our video games obtainable there later this yr as effectively.
Past Europe, we’re centered on getting into the North American markets subsequent yr, possible starting with Ontario earlier than transferring throughout the US markets. With laws going down on a state-by-state foundation, we’re seeing many new jurisdictions welcome on-line on line casino gaming and that’s one thing we undoubtedly need to be part of quickly.
Q: What are your massive predictions for the way forward for the web gaming business in 2022?
A: I feel the very first thing to say is that I anticipate we’ll see an outstanding degree of business progress over the approaching months. Given the Netherlands and the assorted regulated states in North America are so new, they’ll actually develop and mature throughout 2022 as operators work out precisely what prospects are on the lookout for. This may in flip result in many extra sport mechanics being developed as participant tastes and preferences evolve and additional markets change into obtainable.
Moreover, I feel accountable gaming goes to be much more of a scorching matter than it already is. It’s one thing regulators within the business are measuring increasingly today and operators are having to be more and more sensible about imposing it. I feel with this being a significant focus space for on line casino companies, we’ll most likely see a whole lot of innovation on this sphere in 2022.
