Caesars Leisure, an American on line casino firm, signed a multi-year strategic partnership settlement with Omaha Productions, a sports activities leisure firm based by Peyton Manning, a retired NFL quarterback.
Caesars and Omaha to Launch Omaha Audio Community
As per the settlement, Caesars and Omaha will work collectively to launch Omaha Audio Community, a full-service audio manufacturing community. Moreover, the 2 companions will host new digital and stay occasions to have interaction sports activities followers.
Omaha Audio Community will see Caesars and Omaha produce podcasts and invite well-known sports activities celebrities to share their insights on sports activities. Followers will have the ability to watch the promotional content material on a number of platforms. As well as, Manning and his firm will produce and broadcast varied digital collection on Caesars’ and Omaha’s social media channels.
Sports activities lovers can anticipate to see Caesars Sportsbook’s model ambassadors seem on the brand new podcast collection. This may notably embrace Kenny Mayne, a well-known sports activities media persona and Rachel DeMita, a retired basketball skilled. Copper Manning, brother of Peyton Manning may also make an look.
That’s not all as essentially the most loyal Caesars customers will have the ability to participate within the motion themselves. By way of the Caesars Rewards loyalty program, sports activities lovers will have the ability to take their engagement additional and take part in stay occasions. This may permit essentially the most passionate followers of sport to fulfill the Manning brothers and the Omaha Audio Community skills in particular person.
Caesars and Omaha Are a Excellent Match
Sharon Otterman, CMO of Caesars Digital, mentioned that this isn’t a mere sponsorship deal however relatively a strategic partnership. She mentioned that Caesars is wanting ahead to working along with Manning and Omaha to give you new content material. Otterman emphasised that the brand new content material would be the results of the skilled experience of “two leaders within the sports activities and leisure house.”
We stay up for the rollout of the Omaha Audio Community introduced by Caesars Sportsbook, placing collectively unforgettable occasion experiences and crafting participating must-see content material for our prospects.
Sharon Otterman, CMO, Caesars Digital
Peyton Manning additionally shared his pleasure in regards to the new deal. He mentioned that the entire Omaha staff can’t wait to broaden its relationship with Caesars. Moreover, the leisure firm is happy by the chance to create unique and compelling content material alongside the on line casino juggernaut.
Manning concluded that Caesars has already confirmed to be a fantastic companion. Due to that, the retired NFL star is comfortable to deepen his partnership with the operator.