Sports activities betting expertise, content material, and media firm Highlight Sports activities Group introduced at present an settlement with on-line lead technology specialist Catena Media for the mixing of Highlight’s Superfeed content material into Catena Media’s GG.co.uk and racingtips.com horse racing web sites.
‘Insightful Betting Evaluation’
The brand new settlement with Highlight Sports activities Group will carry all the worldwide content material offered by the Superfeed to Catena Media to permit its world model portfolio to increase into new sports activities and languages.
Commenting on the thrilling association with Highlight Sports activities Group, Isabel Hale, the top of north division worldwide at Catena Media outlined all of the credentials of Highlight Sports activities Group which weighed in for the choice to enter the partnership.
“We selected Highlight Sports activities Group as we all know the standard, depth, and breadth of their content material and knowledge is the most effective round and can profit our manufacturers with their insightful betting evaluation,” acknowledged Hale, hailing the “revolutionary Superfeed content material engine” as the most effective outlet to offer the data Catena Media clients have to “make betting choices.”
The settlement will enable Catena Media to overtake its horse racing-focused web sites GG.co.uk and racingtips.com by using industry-leading racing knowledge and content material in over 80 languages from greater than 60,000 races per 12 months offered by the Superfeed engine.
Breaking Information from the World of Sports activities
As well as, Highlight Sports activities Group will ship lots of of articles a day overlaying occasions from each sport to tell Catena Media clients on the breaking information across the globe as quickly as they occur.
Outlining the assist offered by Highlight Sports activities Group’s improvement staff, Catena Media’s lately appointed world head of product Craig Harman hailed the “pain-free,” seamless integration with Superfeed and the thrill at Catena Media looking forward to the potential of this new partnership.
“This integration will enable us the chance to entry the complete vary of content material and evaluation that Superfeed has to supply on a world scale,” Harman concluded.
Sharing the thrill concerning the partnership with Catena Media, Spotlights Sports activities Group’s head of UK and Eire gross sales Daniel Smith outlined his firm’s contribution to assist Catena Media “to proceed to be an {industry} chief in sports activities betting in a large number of markets and throughout a wide range of sports activities.”
“Our Superfeed product is confirmed to drive extra turnover as we ship unbiased knowledgeable perception to assist clients betting choices,” he famous additional.
In Might, Catena Media reported an all-time excessive in quarterly income for the primary quarter of 2022, pushed primarily by its operations in North America the place progress was 32% year-over-year.
Later within the month, the corporate initiated a strategic assessment within the mild of third-party pursuits to amass sure belongings, AskGamblers.com, a model positioned within the monetary buying and selling phase.
As for Highlight Sports activities Group, the sports activities betting specialist launched soccer-oriented betting hubs in preparation for the upcoming FIFA World Cup in Qatar.
