Sports activities playing and expertise firm DraftKings and the Final Preventing Championship (UFC) introduced as we speak their plans to launch a UFC-focused iteration of DraftKings’ “Reignmakers.”
Increasing Partnership into Blockchain
The brand new iteration of gamified digital collectibles with a concentrate on UFC will provide followers of the skilled combat league to gather their favourite UFC fighters and use their collections to compete in video games and win prizes. Each companions count on the primary season of Reignmakers UFC non-fungible token (NFT)-based video games to launch later within the yr.
Excited to develop the partnership with DraftKings “to include UFC into their extremely anticipated Reignmakers gamified NFT assortment,” UFC senior vp of International Client Merchandise Tracey Bleczinski outlined all of the credentials of the brand new UFC-focused Reignmakers iteration.
“Reignmakers UFC shall be a novel, revolutionary alternative to create fan engagement that mixes DraftKings’ experience in digital sports activities leisure with pioneering expertise that options lots of of UFC athletes, together with among the largest names within the sport.”
Tracey Bleczinski, SVP, International Client Merchandise, UFC
DraftKings and the UFC joined forces in March 2021, when the Boston-based gaming operator grew to become UFC’s first-ever Official Sportsbook and Every day Fantasy Accomplice” within the US and Canada and the brand new settlement expands their collaboration into the blockchain house in occasions when the UFC is ramping up its gross sales of followers memorabilia. The companions additionally intend to merge collectability with event-based advantages.
Outlining what “an incredible collaborator” UFC has been through the years, DraftKings Market’s senior vp of Product Operations Beth Beiriger was delighted for the events to deepen their relationship by means of DraftKings’ newest installment inside the Reignmakers gamified digital collectibles franchise.
“Battle followers are already among the many most engaged audiences, and we see these immersive applied sciences as bolstering the distinctive sports activities leisure ecosystem we offer for shoppers whereas additionally rewarding their simple ardour.”
Beth Beiriger, SVP, Product Operations, DraftKings Market
Rewarded for Corresponding UFC Occasion
Assortment of NFTs of fighters will start forward of the official launch by means of DraftKings’ auctions and drops going down in “Heatwave Sequence” based mostly across the UFC’s schedule this summer time and beginning with UFC276 on July 2, Adesanya vs Cannonier.
The UFC iteration of the Reignmakers sport, at present beneath growth, will function functionalities associated to missions, achievements, level-ups, leaderboards, and different sport mechanics, whereas the inaugural assortment of fighter NFTs will give collectors rewards associated to corresponding UFC occasions.
Rewards shall be based mostly on the utility of the NFT and can take the type of entries into particular each day fantasy contests providing money prizes, customized merchandise and others. UFC is giving DraftKings Market entry to over 500 athlete mental properties (IPs) on the energetic roster to decide on for the Reignmakers UFC assortment.
DraftKings Market will drop the UFC collections in tiers based mostly on their shortage, together with entry-level NFTs for a mainstream accessible expertise, whereas Reignmakers UFC NFTs shall be traded inside the firm’s secondary market.