FDJ’s ParionsSport to Assist FTF’s #SmashTheHaters Marketing campaign

France’s main gaming operator La Française des Jeux (FDJ) introduced at present a brand new initiative for its sports activities betting model ParionsSport trying to elevate cash and help the nation’s on-line harassment helpline.

Donating to On-line Harassment Helpline

#SmashTheHaters, an initiative in collaboration with the French Tennis Federation (FTF), is geared toward supporting the FTF’s struggle in opposition to bullying of tennis gamers on the web.

“ParionsSport, which presents a playful and accountable betting provide and promotes compliance with the principles, needs to help the French Tennis Federation in its struggle in opposition to cyberbullying,” ParionsSports said.

To lift consciousness of cyberbullying in tennis, ParionsSports launched a 30-second video on its official Twitter account.

“Betting additionally means respecting the gamers,” said ParionsSport alongside the video to remind the general public that each one gamers from all sports activities should be revered for his or her fixed efforts on and off the sphere.

To help the FTF, ParionsSport will donate to the nationwide on-line harassment helpline 3018 €5 ($5.26) for every retweet of the video geared toward elevating public consciousness of the problem.

“For one week, for every retweet of the video, ParionsSport will donate €5 for the advantage of 3018, the free, nameless and confidential nationwide quantity in opposition to digital violence,” said the sports activities betting operator.

“This quantity is the entry level for reporting any scenario of harassment and making certain complete and fast help for the sufferer,” the assertion concluded.

Regularly Constructing Presence in Sports activities

The sports activities betting arm of FDJ has been continually strengthening its presence in sports activities by coming into into partnerships with distinguished sports activities golf equipment and organizations.

In March, ParionsSport signed a three-year partnership with French Ligue 1 giants Paris Saint-Germain to grow to be the soccer membership’s principal betting associate and substitute the staff’s present betting associate, Kindred Group’s Unibet. Scheduled to start from the 2022-23 season in Ligue 1, the partnership will probably be costing the sports activities betting model €5 million ($5.26 million) per season.

In February, ParionsSport entered into one other high-profile sports activities partnership with France’s rugby federation, FFR, to grow to be the official sponsor of the federation’s Males’s and Ladies’s XV groups by means of 2024 and improve its model presence throughout the stadia and FFR’s official media.

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