Supplier of gaming expertise and content material Impressed Leisure introduced at the moment it has prolonged its Retail Digital Sports activities settlement with Betfred, a long-time accomplice of the gaming tech provider.
Extending a Profitable Partnership
Impressed Leisure and the world’s largest privately-owned retail sports activities betting operator Betfred introduced a long-term extension to their Digital Sports activities partnership.
Nasdaq-listed Impressed has been delivering digital horse races, canine races and bingo merchandise for greater than 15 years to energy the providing at greater than 1,400 retail retailers of the bookmaker with over 50 years of sports activities betting market expertise.
Hailing the “confirmed and profitable relationship” between Impressed and Betfred, Steve Rodgers, chief industrial officer for Digital Sports activities at Impressed, outlined that the UK-based bookmaker was among the many first to increase its content material by way of a number of concurrent channels and witness first-hand the participant engagement success of this technique in the course of the pre- and post-pandemic lockdown durations.
“We’re thrilled to be extending our longstanding relationship, which is a testomony to the power of our Digital choices.”
Steve Rodgers, CCO, Digital Sports activities, Impressed Leisure
Obtainable by means of greater than 32,000 retail channels and over 100 web sites throughout 35 international locations, Impressed’s Digital Sports activities proved its attraction to all kinds of gamers worldwide.
“Impressed has been a trusted key provider, and their Virtuals have confirmed to be very fashionable with our clients in our retail venues.”
Mark Stebbings, COO, Betfred Group
Specializing in Impressed’s “continued innovation” in Digital Sports activities and the impression its efforts have made, Stebbing outlined the joy to proceed to supply Impressed’s “best-in-class content material” to Betfred clients.
Substitute for Actual Sport Occasions
Mimicking the expertise of actual sports activities, Digital Sports activities supplies a continuous stream of betting content material for the operators, producing betting occasions as ceaselessly as each two minutes. It’s rising in recognition amongst gamers whereas driving incremental income for operators.
Impressed’s portfolio of high-profile sports activities betting operator companions for Digital Sports activities additionally consists of international playing group Entain and one of many main three sportsbook operators within the US, DraftKings.
Impressed added Entain to its roster of Digital Sports activities companions in January final yr when the events agreed to see a rollout of the Digital Sports activities content material throughout all of Entain’s retail retailers and venues and on-line manufacturers.
DraftKings added Impressed’s V-Play Plug & Play in April 2020 to supply its gamers throughout desktop and cellular to style the joy of the 14 digital sports activities video games obtainable at the moment and fill the area of interest opened by the mass cancellation of sporting occasions.