In search of to bolster its model advertising efforts, the main sportsbook for reside betting, PointsBet, introduced strategic advertising hires Thursday.
The Main iGaming Operator Selects New VP of Model Technique and Advertising and marketing
PointsBet mentioned that it chosen Ansley O’Neal, who spearheaded consumer-facing manufacturers of the Worldwide Olympic Committee, to function the corporate’s new VP of name technique and advertising. The corporate revealed that it additionally employed the providers of the sports activities gaming business veteran Josh Powell who will function director of name advertising.
General, O’Neal has greater than 15 years of worldwide sports activities model growth expertise. In her new place, she might be answerable for creating and implementing model and advertising methods. O’Neal will report on to PointsBet’s chief advertising officer, Kyle Christensen. Earlier than becoming a member of PointsBet, O’Neal managed main consumer-facing manufacturers as part of the Worldwide Olympic Committee. Whereas part of the Committee, she oversaw the most important ever Samsung Athlete telephone program and the supply of the telephones to the athletes in Tokyo in 2020. Furthermore, O’Neal created a carbon offsetting program for the Olympic Motion referred to as Dow Carbon Partnership.
PointsBet Picks New Director of Model and Advertising and marketing
Alternatively, Powell, who will function director of name and advertising, will report back to O’Neal. In his new place, he’ll collaborate with the design and advertising groups to execute campaigns associated to sports activities betting. His skilled background contains main betting business operators reminiscent of Paddy Energy. Whereas part of Paddy Energy, Powell executed totally different advertising campaigns and assisted with a number of partnerships. Simply earlier than his appointment at PointsBet, he was part of The Tenth Man, a start-up advertising company, the place he served as director of social and digital.
“In an business that’s marked by outsized promos and advert blitzes, PointsBet is aiming to deviate away from this norm and leverage advertising ways that work to boost reside sports activities for followers and bettors whereas maximizing on the present sports activities betting increase within the states.”
Kyle Christensen, chief advertising officer at PointsBet USA
Kyle Christensen, PointsBet USA’s chief advertising officer, acknowledged that massive promotions and revolutionary advertisements are part of the betting business at present. Nonetheless, he mentioned that the corporate seeks to stand out from the frequent advertising ways and implement a brand new technique that can deliver thrilling experiences for sports activities followers. In conclusion, Christensen mentioned that PointsBet is thrilled to have Powell and O’Neal be a part of the corporate whereas it continues to develop additional into the US betting market.