SSG Publishes 2022 Sports Betting Industry Study

Worldwide media and expertise firm Highlight Sports activities Group has issued its second annual report reviewing the sports activities betting and iGaming {industry} worldwide, which focuses primarily on the regulated European and US markets.

‘BetTech Ecosystem’ – Version 2022

For the second 12 months in a row Highlight Sports activities Group (SSG) authored a analysis paper referred to as ‘BetTech Ecosystems’, which evaluations the sports activities betting sector, together with a variety of stakeholders within the {industry}. After a really profitable version in 2021, SSG has expanded the included info including seven further sub-segments and 127 new stakeholders. There’s a notable enhance within the variety of service suppliers compared to the earlier report.

The Content material class has seen the best increase with 75%, intently adopted by Information, which is up 63%. iGaming suppliers additionally jumped by 56% 12 months on 12 months. The developments within the E-commerce and Platform Supplier classes had been much less with will increase of 32% and 27% respectively, whereas Buying and selling was left behind with a average year-on-year enhance of 13%.

Alan Davis, who’s Head of B2B Advertising and marketing at SSG, mentioned the ‘BetTech Ecosystem’ report’s 2022 version by saying:

We had an unbelievable response to final 12 months’s BetTech Ecosystem and we’re delighted to be again with the 2022 model. This 12 months we’ve made it larger and higher by increasing the visible and including {industry} commentary. Whereas this isn’t definitive, we really feel this provides a snapshot of the industry-leading into the brand new soccer seasons on both facet of the Atlantic.

Alan Davis, who’s Head of B2B Advertising and marketing at SSG

The report has been compiled internally by SSG researchers, nevertheless, the examine acquired contributions from exterior {industry} consultants as properly.

Key Findings

The SSG examine highlights that equally to 2021, a number of matters nonetheless emerge as important in 2022 – the prominence of the market in the US, possession of expertise versus outsourcing, and the Ontario market with its new potentialities. Regardless of the primary focus falling on the US and European markets, rising markets comparable to Latin America are additionally gaining momentum. What’s seen as a serious concern for the {industry} is the rising international inflation, which is affecting households’ disposable earnings with much less of it allotted to playing actions.

One of many three key findings factors to the adjustments in US playing laws within the completely different states and the way that impacts the market. One other main subject is the likelihood that sports activities betting will turn out to be regulated in some territories in Latin America with large appetites from international operators directed at Brazil. The third key discovering factors out {that a} main concern that sports activities betting service suppliers are experiencing is the issue of participant retention, which requires higher differentiation, personalization, and improved platform content material.

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