Whereas ready to be acquired by 888 large, William Hill can also be on the brink of bid farewell to its present chief government officer. Ulrik Bengtsson introduced he could be on his approach as quickly because the much-anticipated 888 buy will come to an finish. In mid-June, William Hill added Slot Manufacturing facility’s video games to its presents. In Could, the model partnered with GiG Sportsbook within the Latvian Market.
A 4-Yr Journey Coming to an Finish
Bengtsson joined William Hill in 2018 as a chief digital officer and he additionally gained membership within the Group Govt, the place he led the vital acquisition of Mr. Inexperienced. In September 2019, he was appointed chief government officer. From his CEO place, Bengtsson helped flip William Hill into a world, digitally-led model, driving vital digital and technological investments and bettering the security of gamers and the corporate’s merchandise.
He additionally modernized the corporate’s retail property whereas altering its focus and serving to it increase its foothold on American soil in addition to within the continental a part of Europe. After recording spectacular development when it comes to market share, Willian Hill was bought by Caesars Leisure in 2021.
Beforehand, Bengtsson was Raketech Group’s non-executive chairman and chief government, and president of Betsson Group. There, he labored on creating development methods that helped the corporate greater than double its income. Bengtsson additionally spent a while with Magnus Silfverberg earlier than departing originally of 2016. He was additionally Viasat Broadcasting Sweden’s chief government officer and took the identical place for Fashionable Instances Group, a pay-TV firm.
July 1 Is within the Books
As soon as 888 Holdings will end the £1.95 billion ($2.34 billion) acquisition of William Hill’s enterprise that’s not based mostly within the US, Bengtsson will formally step down from his position. In accordance with the deal, 888 will buy William Hill’s UK-based retailers and companies together with the Mr Inexperienced model in Europe. The acquisition is predicted to finalize on July 1.
Bengtsson mentioned he was able to bid goodbye to the corporate and hand his obligations over to Itai Pazner, 888 Holdings’ present chief government officer. Bengtsson added that he was pleased with his achievements prior to now 4 years along with the group, emphasizing that William Hill’s outcomes satisfied 888 Holdings to “see the large good thing about buying” the corporate.
Pazner praised Bengtsson’s means to construct “such a robust crew” whereas expressing pleasure about mixing the 2 companies and benefiting from the ensuing alternatives.
